Not a nut in sight


Sara Lee Frozen Bakery’s Superior on Main brand has launched several peanut- and tree nut-free products in advance of Food Allergy Awareness Week (9-15 May).

The treats include two varieties of Shortbread and two seasonal desserts, namely Cinnamon Bun Crème Puffs and Peppermint Iced Cookies.

The Shortbread and Chocolate Drizzled Shortbread are made with real butter and are also preservative free and Kosher OU-D certified. The Cinnamon Bun Crème Puffs are an indulgent French pastry with a caramel filling and icing and streusel topping. The Peppermint Iced Cookies are made with chocolate cake cookies, peppermint chocolate icing and peppermint candy pieces reminiscent of candy canes. Both are also Kosher OU-D certified.

“Consumer response to the Superior on Main’s transition to a peanut and nut free facility late last year was extremely positive,”​ said Curt Coolidge, GM, In Store Bakery at Sara Lee Frozen Bakery.

“With approximately 10 million Americans living with peanut and tree nut allergies, we are delighted to introduce new, nut free desserts to the grocery in-store bakeries to meet consumer demand.”

The new offerings are rolling out in retail outlets across the US.

Game on!

Frozen dessert brand Yasso has launched better-for-you classics that reminiscent of childhood favourites.

Clocking in at 170 calories or less and boasting up to 6g of protein, Yasso’s offerings are yummy guilt-free treats that are perfect for the coming summer. The icy snacks also feature an added bonus of live and active cultures; and no sugar alcohols, high-intensity sweeteners or artificial flavourings.