© Milo Brown

Grocery store of Dreams is extensive on goals and brief on what ordinarily constitutes a grocery store. Therein lies its delight. Unwieldy trolleys, limitless aisles and family bleach have no put in this tiny retailer with a neon-pink signal in Holland Park. It has speedy develop into a neighbourhood favourite considering that it released as a pop-up in July. Grocery store of Goals is portion of the exact same team as Notting Hill Fish + Meat — owned by Chris D’Sylva — and the term regionally is that it is here to remain. “We want to try out and be a advantage retail store for the region,” states Riccardo Ambrosio, retail store manager.

A variety of manufacturers is brought below 1 roof: meat from HG Walter retail outlet-cupboard “essentials” like zaatar and sumac from Ottolenghi and fresh fruit and greens from Natoora. But it’s the Biramisu that is one of the most well known objects, says Ambrosio — a quirky take on the vintage Italian dessert that replaces the coffee with Guinness.

Many of the staff members are chefs and supervisors from major eating places like The Ledbury (a casualty of the pandemic) and Chiltern Firehouse. As effectively as in-dwelling creations, there are collaborations with places to eat this kind of as Patty & Bun (burgers), Jikoni (Asian with a twist) and Bubala (Center Eastern) to offer a series of heat-at-dwelling food containers — fantastic for when you just cannot be bothered to cook.

A department recently opened in St John’s Wooden and now Grocery store of Desires is looking to partner with up-and-coming eating places: “We want to bring the east London restaurant scene to west London,” states Ambrosio. Back in the keep, the tunes is generally superior, the staff is usually smiling and the coffee by Allpress is the most effective I have located in this neck of the woods. I like to sit with a cortado on the picket benches outdoors, admiring the majestic London aircraft trees on Holland Park Avenue and looking at what stays of the earth go by.

— Harriet Agnew, information editor, businesses desk