August 9, 2022



Haggis for Hong Kong: Fife farmer celebrates new grocery store agreement as Chinese province receives a taste for Scotland’s national dish

6 min read

Fife farmer and black pudding maker Pete Mitchell will be advertising his merchandise in the Much East just after winning a deal to provide a superior-close supermarket in Hong Kong.

The Farmer’s Son, which is primarily based in Auchtertool, near Kirkcaldy, will be supplying his black pudding, haggis and white pudding to the City Tremendous chain in the former British colony.

Established four decades ago by Pete Mitchell, artisanal company The Farmer’s Son produces a selection of Scottish meat puddings from locally sourced all-natural Scottish elements.

Applying the very best community ingredients is critical to founder Pete, who only adds the greatest PGI Scotch Beef, neighborhood higher welfare pork and Scottish generated oats to his products.

The introduction with the luxurious Hong Kong retail outlet was produced when The Farmer’s Son showcased their products at a Scotland Food items and Consume export occasion.

Partnering with City Super, which run 21 suppliers in Hong Kong, provides The Farmer’s Son an prospect to share their delightful merchandise in primary locale retailers in the metropolis, in time for Scottish expats to celebrate Burns Evening on January 25.

Even so, the path to a person of Hong Kong’s most prestigious suppliers has not been without the need of its challenges as The Farmer’s Son has experienced to contend with a world wide pandemic and area political unrest.

“Great achievement”

© The Farmer’s Son
Pete Mitchell on his farm in Auchtertool.

Pete, who farms at Clentrie Farm, claimed: “It’s a fantastic achievement for us. It’s taken pretty a lengthy time and we originally experienced the discussion additional than a calendar year back at a ‘Meet the Buyer’ party that was place on by Scotland Foods and Consume.

“The consumer from Metropolis Tremendous instantaneously recognized what we did and what we were striving to attain in telling our tale, they recognized the high-quality aspect and the traceability provenance and our heritage. We despatched them some samples and experienced numerous conversations.

“As you are aware it has been a challenging 12 months and specifically in Hong Kong there has been a large amount of political unrest. Even in a 12 months when things are ‘normal’ hoping to choose a organization abroad, specially with a thing most likely where there’s not as significantly expertise about it like black pudding or haggis and what to try to eat it with it. There is an ingredient that people are doubtful what the products and solutions are.

“The guys at Town Tremendous tried out actually difficult to make it come about and all the hard work, by consistent interaction, and it arrived off.

“We are delighted that all our tricky do the job has compensated off and our very first order to Metropolis Super is on its way.”

There is certainly the attract all over British and Scottish culinary delights, but Scotland and Scottish goods are regarded across the earth for excellence and making food items to a significant common.

Pete Mitchell, The Farmer’s Son

Quality standing

With a big variety of ex-pats residing in Hong Kong, you could possibly hope that would be the current market to aim for, but Pete stated the name for high quality that Scottish delicacies has worldwide implies the fascination is considerably much more prevalent.

“There is obviously the attract around British and Scottish culinary delights, but Scotland and Scottish products and solutions are recognized across the earth for excellence and manufacturing foodstuff to a superior regular,” he ongoing.

“For the ex-pat marketplace it is a flavor of house, but for people abroad it is like whisky or shortbread, it’s linked with a little something of fascination and excellent. I consider it caters to both of those marketplaces there.

“The products and solutions are so functional. They are not just breakfast merchandise as they can be extra into delightful seafood dishes, pastries and casseroles or employed as canapes. It has become a meals merchandise that can be applied to incorporate flavour and texture to factors that might both be bland or easy.”

© The Farmer’s Son
Pete Mitchell with his daughter checking on his pigs.

Prolonged tradition

Acquiring introduced The Farmer’s Son four yrs in the past, the Hong Kong contract is a deserved reward for the 11th era farmer who travelled the length and breadth of Britain to get his haggis and black and white puddings to position of sale.

“We have often been in food items and farming and it will come from a prolonged custom. I grew up going to farmers’ marketplaces and understood it can take time and possessing great high-quality components to make great quality products and solutions,” Pete added.

“Everything we use is organic off the farm or is sourced domestically. I understood that the items ended up incredibly superior but outside of neighborhood we hadn’t really instructed the story driving the goods.

“I was talking to an individual in London who was a chef who was complaining about the high-quality of black pudding and haggis and claimed however that a whole lot of these items were mass created, no 1 definitely is aware what’s in it, exactly where the elements are from and they do not seriously style how they applied to taste.

We like listening to from our joyful buyers 😀#happycustomers #blackpudding #thefarmersson #scottishproduce

Posted by The Farmer’s Son Black Pudding & Haggis on Wednesday, December 9, 2020

Difficult do the job

“That kind of established the wheels in motion and I started out gong round dining establishments, butchers and farm stores. I should have frequented around 1,500 butchers and farm retailers from Cornwall to Aberdeen, from Wales out to Kent.

“Literally each metropolis in the Uk I have been to and taken them samples and now we have about 400 consumers, loved ones-owned professional retailers up and down the nation. We offer some marvellous cooks and butchers and we have our on the net store as well.

“It’s been 4 a long time of quite hard do the job, but it is truly worthwhile and we get letters from customers all the time telling us how fantastic they they believe the item is. That is anything genuinely exclusive when an individual requires a instant out of their day to set pen to paper.

“People are now actively wanting for goods that have that provenance and the heritage behind it and we are working with the correct partners. We have also experienced some achievement with some supermarkets, like Booths in the north of England and we are fortunate in what we have finished.

“We do our individual sausages as effectively and I was after told do a single detail and do it very effectively. I do think that, although we do 4 matters, I imagine we do 4 items really effectively.”

© The Farmer’s Son
The Farmer’s Son’s mouth watering haggis is heading for Hong Kong.

Hong Kong sure?

With items becoming equipped to Denmark, France, Estonia and now Hong Kong, a journey to the Significantly East to maintain an eye on development has surely now been ruled out and could be the start out of a thing actually fascinating for The Farmer’s Son as an artisanal producer.

Pete extra: “I haven’t manufactured any fast ideas to hop on a aircraft, but I truly imagine you really should see your prospects, see the place your solution is staying sold and retain striving to improve our merchandise, see how it is shown and packed. You have to get out there and get comments, it’s not normally easy sitting down at home and phoning people today.

“I think this is just the start out of how considerably we can choose our items. There is a substantial reputation globally looking for these products and we are extremely bold. You have to hold developing. We are continue to fairly smaller as a get started-up, but we think like a medium sized or larger enterprise about what we want to accomplish and what our eyesight is.”

© The Farmer’s Son
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