August 18, 2022

Zaika

Livingston

British Airways brings first-class dining to customer in food-at-home deal

2 min read

Air passengers missing the culinary delights of first-class dining can do so from home thanks to a new partnership.

British Airways has teamed up with its premium catering partner DO & CO, and Feast Box, a provider of recipe boxes, to create a limited-edition cook-at-home meal kit that mirrors the first-class cabin dining experience.

Customers can choose vegetarian, fish and meat dishes in their kit. They will receive the full ingredients – as used in the first-class
cabin – to cook the meal at home, along with a recipe sheet and an information card in the form of a passport.

The meal kits are delivered direct to a customer’s door. Each will cost from £80 and serve two people.

Feast Box is gifting all those embarking on the British Airways First dining experience a complimentary box from their regular internationally inspired menu. Customers will also receive a voucher for 10 per cent off a British Airways flight.

Hamish McVey, head of Brands and Marketing at British Airways, said: “We hope that this exclusive First experience will allow our customers who are missing flying to enjoy an amazing dining experience at home.

“British Airways, Feast Box and DO & CO take huge pride in offering top quality international cuisine, and although it might appear a little different being delivered to a customer’s door rather than at 38,000 feet, we hope it will be just as exciting.”

Robert Williams, DO & CO UK managing director, said: “Working on this First dining experience has been a fun way to bring some of what we usually do in the skies with British Airways into people’s homes and we look forward to them enjoying it.”

A sample menu is below:

  • Loch Fyne smoked salmon timbale with honey mustard dressing
  • Slow cooked British beef cheeks with Jalapeno potato gratin, tenderstem broccoli and chimichurri
  • Cheese selection of Caws Golden cenarth, Snowdonia Black Bomber Cheddar, Harrogate blue and Kidderton ash goats cheese with chutney
  • Dark chocolate & orange liqueur bread & butter pudding with vanilla sauce

Food is sourced, where seasonality allows, from the UK and Ireland including smoked salmon from Loch Fyne in Scotland and beef cheeks from heritage UK breeds. Further details are available here.

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