To celebrate its eighth birthday Deliveroo has created a hybrid food game no one knew they wanted to play – Cakeaway Roo-lette, featuring eight mysteriously flavoured vegan cupcakes that taste like the nation’s favourite foods, but from the outside, all look exactly the same.
Inspired by some of Deliveroo’s most popular food orders and restaurant partners, the cupcakes look identical thanks to an edible roo-lette chip sitting on top, but each reveal a different flavour resembling some of the nation’s favourite foods.
All completely vegan and costing just 80p for all eight, the selection of cakeaways will be available exclusively on Deliveroo this weekend on March 6 and 7 and will give foodies the chance to play Roo-lette and challenge their senses to discover familiar and unfamiliar cuisine flavours, hidden in birthday cupcake form.
Cakeaway flavours include:
- Margherita Pizza
- Smokey Bacon Butty
- Katsu Curry
- Matcha Mochi
- Spicy Burrito
- Chips & Gravy
- Peri Peri
Deliveroo spokesperson Aisha Jefferson, said: “From family gatherings, date nights, lunch served al desko, to delivering last minute birthday snacks and cakes, Deliveroo has been here to deliver the nation’s favourite food for eight years and counting. We wanted to share our 8th birthday with everyone by creating a cake feast of our favourite takeaways, giving customers the chance to spin the wheel and try the most weird and wonderful vegan cupcakes anyone has ever tasted!”
Deliveroo commissioned food scientists, The Robin Collective, to exclusively create the eight takeaway flavoured cupcakes which are all completely vegan. To ensure all flavours are distinctive in taste, the method of reverse confit was used to pull through the recognisable top notes associated with each dish.
Brits can help celebrate Deliveroo turning eight by ordering the food game to their door from Deliveroo Editions in London and Manchester for 80p from 12pm on March 6 until March 7, or until sold out.