Right now, vegan seafood brand Good Capture Foods is supplying out fish-cost-free vegan subs from a van parked outside of select Subway destinations in New York City, NY, Austin, TX, and London, England. The van is outfitted with an “OurWay” symbol, a reference to Subway’s longtime “have it your way” slogan, that factors to fish-cost-free tuna as the foreseeable future of seafood. All over the working day, the van will present passersby cost-free footlong vegan tuna sandwiches “with no catch,” and no bycatch—a phrase that describes maritime animals such as dolphins which are inadvertently caught by commercial fisheries. 

Motivated by the recognition of current documentary Seaspiracy, Excellent Capture arranged the function to deliver awareness to the dire need to move absent from business fishing, which is projected to lead to the collapse of all sea life populations by 2050. The 1-day party is meant to shed light-weight on the simple fact that tuna is hugely overfished and encourage Subway to ditch fish for plant-primarily based choices, though giving Subway consumers a taste of a really sustainable fish-no cost alternate. 


“Our mission is to make plant-based seafood which is superior for the sea and all lifestyle who simply call it residence. Significant industrial fishing is 1 of the most destructive actions in our oceans,” Chad Sarno, co-founder and Chief Culinary Officer at Good Catch, said. “We can do greater. We’re listed here to provide excellent tasting seafood alternatives without the need of bycatch, mercury, or environmental hurt.”

The occasion is element of a more substantial social media marketing campaign that calls for Subway to ditch fish for good. To take part in the campaign, Superior Capture is encouraging ocean enthusiasts to make their possess fish-cost-free subs and publish a image on social media with a @subway tag to urge it to go #FishFreeForGood.


Is Subway’s tuna fish-no cost?

A lawsuit filed from Subway by two clients before this yr alleged that the sandwich chain’s tuna did not comprise any fish. The lawsuits sparked a New York Times investigation which seemed into the composition of Subway’s tuna. A lab examination about the DNA of the meat returned inconclusive results, which sparked headlines about Subway’s tuna getting no cost of fish. 

Subway’s CEO John Chidsey has due to the fact responded proclaiming that the chain is serving “100-p.c real tuna” and defined that the fish DNA is denatured throughout the cooking approach. The chain recently underwent an “Eat New Refresh” menu overhaul—making what it stated were being improvements to a range of menu goods and ingredients these types of as proteins and breads. However, Chidsey mentioned Subway was “proud” of its tuna and left it by yourself. 

Regardless of whether Subway’s tuna is genuine fish or not could be up for debate, but Fantastic Capture is hoping Subway works by using this possibility to seriously refresh its menus by relocating absent from seafood and embracing plant-dependent alternatives as a substitute. 


“With the Subway information grabbing headlines throughout the world, this is the excellent instant to tell individuals that there is a improved way to appreciate the flavor and working experience of delectable seafood without the need of [harming] our oceans,” Sarno mentioned. “We want to motivate Subway, and other organizations, to include fish-absolutely free choices for goodness to all.”

Generating vegan seafood with no catch

Chef brothers Chad and Derek Sarno founded Fantastic Capture with the mission of developing a new wave of seafood, made with a blend of six legumes. The brothers released their very first merchandise line in 2019, a vegan model of tuna pouches in three flavors: Mediterranean, Bare in Drinking water, and Oil & Herbs flavors. The brand name has since expanded its choices to include things like vegan crab cakes, fish cakes, fish burgers, and breaded fish filets. 

Considering that launching, Excellent Capture has elevated about $50 million in financial commitment capital as a result of its mum or dad organization Gathered Foodstuff and is backed by superstar buyers this sort of as Paris Hilton, Lance Bass, and Woody Harrelson. Very last 12 months, the vegan seafood model entered a partnership with Bumble Bee Foodstuff, marking the to start with time a significant seafood brand has partnered with a vegan organization. The partnership will outcome in Fantastic Capture leveraging Bumble Bee’s product sales, distribution, and logistics expertise to make its vegan seafood products available to a extensive array of prospects at affordable price ranges.

Our guide to ordering vegan sandwiches at Subway can be found right here. 

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