August 8, 2022

Zaika

Livingston

General Mills goes soft, Whole Earth gets personal and Bwydydd Madryn flies the flag for Welsh snacks

10 min read

Team Crunchy or Team Smooth?

Whole Earth are inviting fans to pick their team. The artisan peanut butter producer is commemorating its partnership with Team GB for the Tokyo 2020 Olympic Games – now scheduled on 23 July to 8 August 2021 – by giving fans the chance to personalise their branded jar of Whole Earth Organic Crunchy or Whole Earth Organic Smooth.

Available online until September, a 340g personalised jar has an RRP of £6.99 + shipping. Shoppers can also win a trip to the Tokyo Games, dependent on Covid-19 restrictions.

Consumers are also invited to participate in an online challenge on Whole Earth’s website for a chance to win a range of Team GB goodies. Competitors go head to head to track their team of choice on a colour-coded map identifying the ‘Smooth’ and ‘Crunchy’ hotspots across the UK.

Are you Team Crunchy or Team Smooth? Either way, Whole Earth peanut butter is a good source of plant-based protein and fibre, made with only natural ingredients that are good for you and good for the planet. Each of Whole Earth’s peanut butter jars are fully recyclable and the brand has teamed up with the  Sumatran Orangutan Society to plant 20,000 trees in Indonesia this year. It’s a winning situation, no matter which way you spin it.

Recipe revamp

April 2021 will see Pep & Lekker releasing bolder ‘recipe invigorated’ Seed Snacks on the market, having spent lockdown re-affirming its credentials as a nutritional advocate for well-balanced, vegan snacking.

Situated somewhere between crackers and savoury biscuits, Seed Snacks is a unique range of gut-friendly, gluten-free snacks ‘that bristle with full-bodied flavours and healthy convictions, whilst presenting nutritious seeds in a satisfyingly crunchy, ‘easy to eat’ format’, says the startup.

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