As the weather starts to pick up, and the ‘Rule of Six’ is back – it seems like the perfect opportunity to catch up with friends and family over a picnic.
Taking care of your snack choices, Jacob’s have launched three new, limited-edition flavours of its popular Mini Cheddars snacks. They have transformed the packaging to celebrate iconic cheeses from each of the Great British nations.
Partnering with leading cheese companies from England, Scotland and Wales. Every bag of Mini Cheddars have been baked carefully, with each unique flavour taking inspiration from their best-loved regional cheeses. The three delicious flavours are Ploughman’s Cheshire Cheese, Dragon’s Breath Chilli Cheddar and Strathdon Blue.
The new range has launched into Tesco, and will roll-out across other major supermarkets – as well as in convenience stores – from 19th April.
The three flavours will come in multipacks containing six individual 25g bags at an RRP of £1.79. Packaging will be recyclable through pladis’ partnership with Terracycle.
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Each one varies in strength, with a flavour to suit every tastebud. Fans will spot that the packaging has also been given a regional twist, with Mini Cheddars replaced by the Welsh Cheddars Bach and Scottish Wee Cheddars. How cool is that?
For England, snack connoisseurs can look forward to munching on the Ploughman’s Cheshire Cheese flavour Mini Cheddars – inspired by cheese from the award-winning Cheshire Cheese Company.
Cheshire Cheese is Britain’s oldest named cheese, and the new flavour combines a hint of pickle with the famous mild, creamy flavour in the popular golden-baked snacks.
The Dragon’s Breath Chilli Cheddar flavoured Cheddars Bach are inspired by Welsh cheese produced at the Blaenafon Cheddar Company.
The chilli cheddar is named after a forge in the area and is said to leave you breathing the fire of a dragon, one for those who love a bit of heat in their Mini Cheddars – we know we love it.
The famous cheese has a rich, sweet blue tang which has inspired the flavour baked into these tasty treats. Delicious.
Have these tantalising new flavours tickled your tastebuds, and made your mouth water? Let us know your thoughts on the new Mini Cheddar flavours in the comments box.