With a third national lockdown in the rear-view mirror and pub gardens open as of 12 April, the on-trade can look ahead to a summer of blue-sky drinking as Britain’s parched, pub-going public return to their locals. 

To say it’s been a tough twelve months for the trade would be an understatement, however with customers now returning in albeit limited numbers, the time has come for publicans to get back on the front foot and maximise spend per head from new and returning guests alike.  

With this in mind, Matt Smith, marketing director for Tayto Group – the company behind Golden Wonder, ‘food-service exclusive’ Real Handcooked crisps and Tayto crisps as well as the top three scratchings brands, Mr Porky, Midland Snacks and the Real Pork Co – explains that having an extensive range of pre-packaged snacks won’t just be essential in satisfying increasingly hygiene and cleanliness conscious consumers, they’ll offer any publican worth their salt (and vinegar) the chance to bag a valuable profit.

“Snacks provide a brilliant opportunity to increase sales,” Smith tells The Morning Advertiser (MA).​ “However, we know that less than 20% of people regularly buy a savoury snack with a drink and the main reason for customers not doing so being ‘I just didn’t think about it’. 

“Prompting a purchase by prominently displaying snacks and getting staff to offer them, can make all the difference.”

Smith adds that as most customers are unaware of snacks prices in pubs, offering premium products such as hand cooked crisps and scratchings enables publicans to maximise their takings.