”PRECIOUS EUROPE” is a 3-year campaign focusing on the promotion of European high-quality raisins and premium olive oil. The main objective of the campaign it to provide information about the quality of EU premium olive oil and raisins to the markets of the United Kingdom, Norway and Switzerland, in order to highlight the European history, tradition and experience in olive oil and raisins production and processing, by the Association of three Producer Organizations located in the area of Corinth.
Olive oil is a type of oil that is extracted from the fruit of the olive tree. It is one of the oldest and most widely used cooking oils in the world, particularly in the Mediterranean cuisine. Olive oil is produced by pressing whole olives and comes in various grades, including extra virgin, virgin, pure, and light. Extra virgin olive oil is considered to be the highest quality and is extracted through a meticulous process that includes solely mechanical methods without the use of powerful petrochemical solvents or excessive heat. It has a rich, fruity taste and a vibrant green color. Olive oil is a potent source of antioxidant biophenols for strengthening and balancing of the immune system from free radicals.
In terms of culinary uses, olive oil is a staple ingredient in the Mediterranean cuisine and is valued for its ability to enhance the flavors of various dishes. Its robust flavor makes it perfect for salad dressings, marinades, and drizzling over grilled vegetables or bread. It can also be used for sautéing, roasting, and baking, adding a delightful richness to the food. It should be noted that for thousands of years, the people of the Mediterranean basin have consumed olive oil as the main source of dietary fat.
Beyond its culinary applications, olive oil and extracts of olive leafs has been used for centuries in skincare and haircare routines due to its moisturizing and nourishing properties. It is often used for the production of beauty products, such as moisturizers, soaps, and shampoos.
When choosing olive oil, it is important to consider its quality and authenticity. Consumers should look for reputable labels that indicate the oil’s origin and extraction method. In fact, this product has set out on a path of progressive differentiation based both on the quality (enhancement of certain sensory characteristics) and on main credence attributes such as Protected Designation of Origin (PDO), Protected Geographical Indication (PGI), local production and organic certification Olive oil is properly stored in a cool, dark place in order to preserve its freshness and flavor.
Overall, olive oil is a cherished ingredient that adds a touch of indulgence and healthfulness to a wide array of dishes while offering potential health benefits. Its versatility and distinct taste have made it a beloved choice in kitchens around the world.