Marketing is all about using the right combination of shapes, images, and words for maximum impact on the viewers. While most of you have ignored the traditional means of marketing with the onset of digital marketing, it’s time to reconsider the effectiveness. Outdoor marketing turns out to be one of the most popular means of promoting small-scale to large-scale businesses. But the secret lies in the design and shapes of the banners.
Using the power of triangles
Although many companies stick to squares, rectangles, and circles for logo designs and banner shapes, why don’t you start working with triangles?
- Elevating from the base, a triangle always depicts strong elements like purpose, strength, and power.
- The triangular flags stand as a representation of the momentum of your business and will help in faster progress.
Let’s delve deeper into how the triangular flags can turn out to be impactful marketing tools.
Show and convince
There is a huge difference between speaking a few words about your company through the live sessions and showing the work or event through graphics and images. The triangular flag will allow you to do them later. Why tell people something that you can show better?
- Put attractive images of the product or an image that signifies the impact of the new service you plan to launch.
- If you are using many colors on the image, put a neutral color on the background. Too many colors will distract the viewers from the original message.
- Be very particular about the font size, depending on how many words you would input. First of all, including too many words will add to the clutter. Minimize the number of words. Secondly, keep the font style simple as people won’t give more than a couple of seconds to take a glance at the banner.
Flags are effective as you get a precise way to draw the attention of the mass even from a considerable distance.
Precise text
Although it’s not a good idea to keep the text on flags, but what if the text has everything? Choose a word that will fit well within the triangle flag and also appear amazing the visual appeal is what matters while designing these flags. So be it if you think that the word will stand out among surrounding banners and flags showing images.
Expert design companies can help you develop creative designs that will make the flag stand out in the crowd. Things that choice of color combinations or use of font color will also bear much significance in the designs.
Types of flags
Depending on the nature of the promotion, you can select from the three types of triangular flags:
- Outdoor triangular flags for outdoor natural light setting.
- Indoor flags for indoor light and area settings.
- Car flag triangles for the car windows.
Each of the above types of triangular flags has individual features that contribute to the effectiveness of the promotional campaigns. Some businesses may prefer the three types of triangular flags for better promotion as these are cost-effective means.